Becoming rooted in purpose

Whew! We're finally here, launching what God has placed in me: Self Affirmed Mama! A gift I now get to share with the world for the world. I’m overwhelmed with gratitude knowing this is more than a brand, it’s a calling. A community. A movement of women who choose to know and love themselves, deeply and unapologetically.

Before I go any further into how we got here, I want to say: Thank you! Thank you for being one of the women I get to build community with. I don’t take your presence for granted. I pray that in some way, your life is forever changed for the better by being here.

In 2021, everything shifted. My life no longer looked like what I knew and it felt weird. I was experiencing so many conflicting emotions. On one hand, I was proud of myself. I had finally chosen me over a 9-year relationship that slowly chipped away at everything I knew to be true about myself. A relationship that altered my mind, my identity, and my sense of worth.

On the other hand, I felt lost. Defeated. Hopeless. Lonely. Broken. Honestly? That doesn’t even begin to scratch the surface. I spent most of my 20s in that relationship. And then, I became a mother. Whew. What a complete mind fuck! I’d never truly known myself. Never fully valued myself. Even when I joined the military with intentions to figure that out, I got lost in someone who at first gave me what I lacked in childhood... and then mirrored the pain I’d experienced growing up, yet worse. The abuse crept in. Quietly. Powerfully. And when I finally left, I learned something I never expected: You can grieve something you’re ready to walk away from. I grieved what I knew to be a constant. I grieved the version of me that never got to be known. I grieved moments I would miss with my daughter while she was with her dad. I grieved the family she'd never get to experience. I even grieved my 20s — the freedom I intended to find in Japan, that slipped away. There was so much grief. And yet... somehow, there was also joy. I had my own place...with my baby! I had never felt so free even while bound by circumstances I couldn’t control. And now, looking back... I get it. I understand the purpose behind that season, the phases. The gifts hidden in that pain. The divine rebuilding that was happening in the background.

Because now I truly understand:

The power women possess — the divine resilience wrapped in softness. The ability to break and still rise. To lose themselves and still choose to come home. To not only experience to birth a child if they choose, but the ability to birth themselves.

This isn’t just a blog. This isn’t just a brand.

This is a sacred space for becoming! For reclaiming. For healing out loud. For remembering that even in the mess, you are still magic.

Regardless of the phase you're currently in, you belong here. And I am so honored to walk this journey with you.

love,

Kei